4Ps in a Pod
Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).
To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valuable advice on how to carve out a successful Marketing career.
This podcast is a must-listen for students looking for their first Marketing gig, seasoned vets looking for a change, and everyone in between.
4Ps in a Pod
The Cheat Sheet with Professor Ken Wong: Differentiation is Everything
🎓 In this episode, we sat down for a master class with one of Canada’s most distinguished Marketing educators, Professor Ken Wong.
Professor Wong is a retiring Distinguished Professor of Marketing from Queen’s University - where he was a faculty member for nearly 50 years. His list of accolades is so long that we would legitimately require a full episode to properly cover them but simply put, he has been one of the most influential minds and voices in the field of Marketing. He has also been inducted into the Canadian Marketing Hall of Legends, has graced magazine covers such as Canadian Business, and has been a panelist and expert trusted by some of the largest media outlets in Canada.
We talked to Professor Wong about how he got started in Marketing, what has kept him in it, and the common qualities and traits of successful Marketers (vetted by a sample size of thousands of students!). He also shares what it was like growing up in an entrepreneurial family and useful advice on how students can best prepare themselves for a tough job market and the impact of technological and societal change on Marketing.
This is an inspiring and insightful conversation that you won’t want to miss!
